top bar Espanol English Chinese

Confucius Institute at SDSU

ABOUT US> FACULTY>Lois Bitner Olson

Our Faculty

Our Staff

Advisory Board

Community Partners

Media Coverage


 

 

To view pdf files you will need Adobe Reader. Download Adobe Reader Now!

 

facebook  youtube  flickr

Lecturer
Marketing Department

Email: olson3@mail.sdsu.edu
Phone: 619-594-4750
Office: SSE-3105

>>Curriculum Vitae (.pdf)

Lois Olson specializes in teaching Global Marketing and Consumer Marketing Strategy for San Diego State University.  She also teaches internationally in The People’s Republic of China, Taiwan, South America, and also in Germany and other European sites for Siemens Global Marketing Program.  Olson was a principle researcher on a grant funded jointly by the US-Israel Science and Technology Foundation to develop markets and partnerships for Israeli technologies in the United States and globally.

Since 1992, Lois has been visiting China at least two-three times annually to teach and to conduct research on consumer markets in several cities and provinces across the People’s Republic of China. 1999-2000 was spent as a Fulbright Scholar teaching at Shanghai Jiao Tong University and living as a Chinese consumer. This experience has led to a research stream in analyzing Chinese consumers and appropriate marketing strategies, especially understanding the impact of the “Little Emperors” on the buying behavior of Chinese families. Additionally, her work involves the application of cross-cultural analytic tools to understanding the similarities and differences between the Western and the Chinese market. Since 9/11/2001, Lois has conducted extensive research on several projects to adapt commercial technologies for Homeland Security through CCAT, the Center for the Commercialization of Advanced Technology, funded by the Department of Defense. A book, The Chinese Consumer; Past, Present, and Future, is soon to be published.


San Diego State UniversityHanbanXiamen University

 

San Diego State University
5500 Campanile Drive San Diego, CA 92182-6060
Phone: 619.594.4791 Fax: 619.594.4792 Office: AL-172 (map)
Contact Us


© 2009-2011 The Confucius Institite at San Diego State University. The statements found on this page/site are for informational purposes only. While every effort is made to ensure that this information is up-to-date and accurate, official information can be found in the university publications.

Last Update: May 13, 2011