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ABOUT US> FACULTY>Lois Bitner Olson

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Marketing Department

Phone: 619-594-4750
Office: SSE-3105

>>Curriculum Vitae (.pdf)

Lois Olson specializes in teaching Global Marketing and Consumer Marketing Strategy for San Diego State University.  She also teaches internationally in The People’s Republic of China, Taiwan, South America, and also in Germany and other European sites for Siemens Global Marketing Program.  Olson was a principle researcher on a grant funded jointly by the US-Israel Science and Technology Foundation to develop markets and partnerships for Israeli technologies in the United States and globally.

Since 1992, Lois has been visiting China at least two-three times annually to teach and to conduct research on consumer markets in several cities and provinces across the People’s Republic of China. 1999-2000 was spent as a Fulbright Scholar teaching at Shanghai Jiao Tong University and living as a Chinese consumer. This experience has led to a research stream in analyzing Chinese consumers and appropriate marketing strategies, especially understanding the impact of the “Little Emperors” on the buying behavior of Chinese families. Additionally, her work involves the application of cross-cultural analytic tools to understanding the similarities and differences between the Western and the Chinese market. Since 9/11/2001, Lois has conducted extensive research on several projects to adapt commercial technologies for Homeland Security through CCAT, the Center for the Commercialization of Advanced Technology, funded by the Department of Defense. A book, The Chinese Consumer; Past, Present, and Future, is soon to be published.

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Last Update: May 13, 2011